Sales Help for Exhibitors

Sales Help for Exhibitors is divided between several articles on selling at shows; followed by a Regional list of 26 craft shows that are highly recommended by Steve Powers. Scroll down to see everything.

Dealing With Your Customers
By
Marsha Roe
Editor of Craftmaster News

Throughout my years (decades??) in the craft industry, I’ve found how important it is to convey a friendly and helpful attitude toward your customers. It’s also important to always carry a smile on your face no matter what happens at a show (this is, if you intend to make sales!). Below I’ve outlined what I feel are among the most important customer service rules….

Dealing with the unhappy customer…
There are many ways to deal with your customers, but how do you handle that unhappy customer? Are you prepared in advance to handle any problems that may arise? The majority of your customers will not be problems for you to handle, but there are always those few you must deal with in a different way.

For example, what if a customer who has previously bought from you were to come into your booth and be unhappy about something he/she purchased. How will you handle the issue calmly and professionally and keep him/her from making a scene in front of your other customers? Are you prepared with a refund policy or substitute of merchandise? Do you have a guarantee on your merchandise? How do you handle that guarantee?

Remember that happy customers are always a source of more revenue for your business. Word of mouth is the best possible advertising you can have. Studies have shown that unhappy customers will tell twice as many friends negative things about a business as happy customers will tell positive things. Be prepared with your responses for unhappy customers, and strive to quickly change their attitude about you and your product to a positive one.

Always be friendly and respectful…
Always be friendly with your customers. I’ve learned as many of you have, that craft buyers don’t like a salesperson that is too aggressive. Try keeping their attention by simply carrying on normal conversation, rather than being overly pushy and aggressive.

Draw the line….
How about those customers that so conveniently decide to make your booth their social lounge? We’ve all had those before…they just love to sit and talk and talk…and talk – forgetting that, although it IS Saturday, WE are still working, and have other customers to attend to! Your best bet here is to find a tactful way to exit the conversation, but remember, don’t be afraid to let intruders know that you have business to take care of. If you don’t, the only person that wins is the intruder…the losers – you and the customer both!

Believe in your product…Being enthusiastic about your product is the key to success. If the customer knows you are sincere about what you’re saying, they’re more likely to buy.

Body language…
How do you handle yourself when it comes to body language? Do you sit around with a frown on your face, or are you up and interactive with the customer and your product? Studies show that body language will increase or decrease your sales dramatically. How would you feel if you walked into a booth with the salesperson’s arms crossed and a frown on his/her face? Keeping your arms crossed relays the message to your customer, "keep your distance."

I’ll quote an example of an exhibitor that I always tell about in my seminars. He was over six feet tall. He stood in the front of his booth with his arms folded. He wondered why no one wanted to come into his booth. First of all, his height was intimidating. Second, the body language signal said "don’t come near." When we finally talked to him, we suggested he stand further back in his booth and busy himself with his merchandise. Immediately customers started walking in. They seemed to feel more at ease to look around.

What are you doing…
How about the lady who sits in the front of her booth reading a book? My impression here is that she is not interested in her product or her customers. The customers probably feel like they would be interrupting her if they were to shop there. Because of this most customers will just simply pass her by.

Among the most impressive booths I’ve visited are booths that are occupied by crafters who are working on their product. This is VERY effective for attracting the customer’s attention. They often enjoy seeing products "hand-made" right in front of them…I know I do. This is also a great way to initiate a conversation with your customer. For those of you that can do this it is probably the best tool you have.

Eye Contact
Making eye contact with your customers is probably too-often overlooked. Try to catch the eye of all potential customers that come to look around at your merchandise. Greet them with a simple smile and a "how can I help you today." You don’t need to continue to stand there and have a lengthy conversation. You’re only engaging with your customer to let them know you’re there to assist them when they are ready.

Final Thought....
Dealing with your customers is something that takes a lot of practice, you must continually be improving your skills. There are many books and articles written on customer service and body language. Don’t be afraid to take time to read and learn from all the sources that are available. Applying the knowledge you learn will make a great difference in you sales effectiveness. I know it has for me!!

The Power of "Thank You"
by
Marsha Roe
Editor of Craftsmaster News

Remember when you were little and you were expecting that special gift for Christmas (that special doll, or a new train set)? Remember your Grandma giving you a new outfit instead? Yes, you were very disappointed, but remember your Mom telling you, "Now, what do you say?" and your reply was a prompt, "Thank you, Grandma." Now picture once again the look on your Grandmother’s face as she beamed with joy over what she gave you. This gift your received definitely didn’t meet your expectations but that "Thank you" you gave went a long way. Just as your parents tried to drum into you how important it was to thank others for gifts, you must also remember to thank your customers for the business they have given you.

Key Time To Thank Your Customers

1. Every time a customer does any business with you.
Customers have choices of whom they chose to do business with. Don’t ever think for one minute, no matter how unique your product is, that you are the only one out there. Always thank your customer for choosing to do business with you.

2. When they are patient.
Many times we may be by ourselves at a show and it is impossible to take care of all our customers at once. A simple "Thank You" to the customers for their patience shows you know the value of their time. Thanking them defuses the customer who may have had to wait too long and is none to happy about it.

3. When they compliment you or your product.
Compliments can be embarrassing sometimes, but ignoring the sincere compliment could send a message to your customer that says, "I’m really not that good." Instead, thank the customer for their compliment and tell them you appreciate their business.

4. When they give you suggestions or comments about your product.
Be sure to listen closely. The customer can be your best critic. They can tell you things about your product you aren’t even aware of. Thanking the customer for their feedback tells them that you value their opinions.

5. When they recommend you to a friend.
Remember, referrals can be your best source of income. Never forget to thank a customer for sending you new business.

6. When they are prepared.
If a customer is standing in line to check out and already has their check or charge card ready it helps you to service the rest of your customers more efficiently. Thank them for helping you to better serve your customers.

7. When they make you smile.
A smile is one of the greatest gifts someone can give. Thank them for making your day a little brighter.

8. When they complain to you.
Why thank a complainer? A complainer is giving you a great gift. If they tell you they are unhappy they are saying they will give you a second chance. They are also helping you to improve your product or service.

Ways To Say Thank You

1. Verbal – Be sure when you say thank you that you truly mean it. "Thank you for shopping at my booth: said too quickly or insincerely doesn’t impress a customer. Be sure to look them in the eye when saying thank you. Have your focus on them.

2. In Writing – You can send a note along with a special order. Be sure your notes are handwritten. You can even write a special note at the bottom of an invoice.

With A Gift – With larger purchases you may want to give a small gift such as a notepad or pen imprinted with your company name, even a discount for a future purchase. Be sure the value of the gift is in balance with the purchases made. Make it a small token of your appreciation. It will help the customer remember you.

15 Ideas To Help You Get &
Keep Customers
by Marsha Roe
Editor of Craftsmaster News

You all know that without customers you wouldn’t have a business. The question you should ask yourself is what do you do to attract and keep your customers? A satisfied customer is one who purchases and receives value from the good you offer. Generally, customers have a choice. There are many vendors that may be selling similar products to yours. If the customer doesn’t like what you offer or the way you offer it, he can go elsewhere for similar goods. If he does your business suffers. The customer that is satisfied is the one that creates profit for you.
Something to remember is that in a 10x10 booth you only have 3 seconds to draw the customers’ attention to you. After catching their attention you must do something to keep it there.
Here are some ideas for helping to get and keep customers.............

1. Always greet your customers when they come into your booth.
Customers don’t like to be ignored, however, there are many customers that prefer to shop without you standing right over the top of them. A friendly greeting makes the customer feel welcome in your booth and relaxes the atmosphere for the customer. If you are busy with other customers, say hello, and let them know that you’ll be ready to help them soon.

2. SMILE!!!
Yes, this sounds very basic, but I know I have entered many vendor booths where the vendors have never cracked a smile. This gives the customer an uneasy feeling, and they begin to wonder what the problem is. Don’t just smile with your mouth; also be sure to smile with your eyes.

3. Watch your personal appearance.
Customers begin to size us up the minute they enter our booth. You should always be neat and orderly, not only in your personal appearance, but the appearance of your booth also. An untidy booth can be distracting to the customer and send them many unwanted messages. The customer that sees an untidy booth may also think that you don’t care how your products are put together.

4. Get the customer busy.
Involve your customer in some way. You can begin by handing them a shopping basket or asking them to fill out your mailing list for future shows. Tell them they are welcome to pick up your products and examine them. You might want to have candy in your booth to entice them over. Offer a product fly, business card or price list.
The important thing is not what they do but getting them involved in your booth.

5. Give your customer a compliment.
Often customers prefer to browse. In this case you need an icebreaker. A compliment always helps to make them feel at home. Compliments should be simple such as, that’s a beautiful color on you, your children sure are cute, and etc. You can think ahead for many lines you can use and be prepared to use them. Try to stay away from comments like the weather or how are they feeling. Some of the best things you can use are in anticipation of the customer buying, such as are your buying for yourself or a friend? Tell the customer what other colors your product comes in, offering that you have many sizes available, offering suggestions or comments, offer to do special orders if they don’t see what they want, or letting the customer know what is currently popular.

6. Listen with more than just your ears.
Many times we find ourselves distracted when a customer is talking to us. We need to try to maintain eye contact and show we are interested in what they are saying. If a customer asks a question be sure you understand the question before answering.

7. Under-promise – Over-deliver.
If you take special orders always allow yourself more time than expected to get the product to the customer. By doing this you can call the customer when it is completed and tell them the pleasant surprise that their product is ready before they actually are expecting it. This makes the customer feel you really do care about them.

8. Explain how your product works.
Say your product is a collapsible basket; you may need to show the customer how it works. If it is just sitting there by itself they may not understand what it is. You could have two items side by side, one that is flat and the other that is put together in finished product form. If it is a toy you may need to demonstrate it. Don’t ever assume your customer knows how to use your product.

9. Offer guarantees.
For instance, if you have clothing that has appliqués you may wish to assure your customer that if anything goes wrong they may bring it back and you will fix or replace it.

10. Explain the features or benefits.
Features are a distinct part or quality, the thing that stands out and attracts attention. Examples: automobiles have different types of engines; copy machines may be black & white or color.
Benefits are the advantages your customer obtains from your product. Examples: A larger engine in a car will have more pulling power, better pick up and go. The copy machine allows you to be more versatile in putting out newsletters. Another example would be toothpaste that makes your teeth whiter.

11. Send discount or come-back coupons to your best customers.
If a customer has bought a large amount you may wish to give them a punch card and after they have bought so much they can get a free gift or discount on their next purchase. You may wish to offer them a discount if they attend your next show and purchase from you.

12. Keep a positive attitude.
Be enthusiastic about your product and never let it show if you are having a bad day.

13. Send new product information.
Be sure to keep your customers informed on all your new products you introduce.

14. Send reminders to customer’s friends.
Let their friends or relatives know what your customers have said they really like for birthdays, anniversaries and special occasions.

15. Anticipate your customer’s needs.

All articles are re-printed by permission of Craftsmaster News

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Craftsmaster Enterprises
PO Box 39429
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562-869-5882

Steve highly recommends these 26 shows in the Western United States.

Many of the application deadlines have passed for these shows. You can use this group as a template for your planning in the years to come.

ARIZONA 2007

February 23-25 FOUNTAIN HILLS

Fountain Hills Great Fair, Avenue of the Fountains. ART & CRAFT: $20 jury fee + $425 show fee for 11x14 outside + $10 for electric. Juried by 3 slides of work, 1 of booth, 1 of work in progress. Apps. available online 10/1. 160,000 attend, about 500 artists. DEADLINE: 11/7 postmark & 11/10 arrive in office.

Contact: Fountain Hills Chamber of Commerce, Sharon Morgan, (480)837-1654. PO Box 17598, Fountain Hills, AZ 85269. www.fountainhillschamber.com/FhChamber/Default.aspx?tabid=77

March 23-25 TUCSON

36th Annual Spring Street Fair, 4th Avenue, between University & 9th. Art & Craft: $35 jury and processing fees + $18 city tax permit: $425 + $150 for corner and $75 special locale. Juried by 4 slides of work, 1 of booth. Food: $35 processing fee + $100 cleaning deposit + $18 city tax permit + $48 health permit + $400-$1,825 for 10x10-10x20 + special locale fee + $80 per foot beyond 10x20. Food Carts: Processing and Permit fees + $600 for 5x7. Electric: $150 for 110v 20 amp, $225 for 220v 40 amp. Water: $15. 300,000 attend. Food DEADLINE: 1/5. Artist. DEADLINE: 12/15/2006.

Contact: Fourth Ave. Merchants Assoc., (520)624-5004 or (800)933-2477, (520)624-5933 fax. 329 E. 7th St., Tucson, AZ 85705. http://www.fourthavenue.org

March 30 - Apr. 1 TEMPE

2007 Old Town Tempe Spring Festival of the Arts, Downtown Tempe. Attendance exceeds 225,000. Art, Craft, Cottage Edible: $35-$55 processing fee + $90 Tempe permit fee + $500 for 10x10 or 5x20 outside, $850 for 10x20 + $100 corner, $50 special location fee. Juried by 4 slides of work, 1 of booth. Only 50% of artwork may be reproductions. Cottage Edible also needs $1 million insurance. Food: $55 processing fee + $150 cleanup deposit + $100 special request + $30 for 110/5 amp electric, $40 for 110.15 amp electric + $50 for water. All food must have $1 million liability, listing MAMA and City of Tempe as addit’l insured. Food Booths: $850 for 10x10-15 outside. $120 tent rental, $180 for sides, $15 table rental, $7 chairs. Snack Space: $500 for 5x5, $850 for 10x10. FOOD DEADLINE: 10/31. DEADLINE: 10/1.

Contact: Tempe Festival of the Arts, (480)967-4877. PO Box 3084, Tempe, AZ 85280-3084. www.tempefestivalofthearts.com

November 9-11 FOUNTAIN HILLS

33rd Annual Fountain Festival of Arts & Crafts, on the Avenue of the Fountains. ART & CRAFT: $20 jury fee + $425 show fee for 11x14 outside + $10 for electric. Juried by 3 slides of work, 1 of booth, 1 of work in progress. 150,000 attend, 500 artists. DEADLINE: 7/1.

Contact: Fountain Hills Chamber of Commerce, Sharon Morgan, Eleanor, (480)837-1654. PO Box 17598, Fountain Hills, AZ 85269. www.fountainhillschamber.com/FhChamber/Default.aspx?tabid=77

November 30 - Dec. 2 TEMPE

2007 Old Town Tempe Fall Festival of the Arts, Downtown Tempe. Attendance exceeds 225,000. Art, Craft, Cottage Edible: $35-$55 processing fee + $90 Tempe permit fee + $500 for 10x10 or 5x20 outside, $850 for 10x20 + $100 corner, $50 special location fee. Juried by 4 slides of work, 1 of booth. Only 50% of artwork may be reproductions. Cottage Edible also needs $1 million insurance. Food: $55 processing fee + $150 cleanup deposit + $100 special request + $30 for 110/5 amp electric, $40 for 110.15 amp electric + $50 for water. All food must have $1 million liability, listing MAMA and City of Tempe as addit’l insured. Food Booths: $850 for 10x10-15 outside. $120 tent rental, $180 for sides, $15 table rental, $7 chairs. Snack Space: $500 for 5x5, $850 for 10x10. FOOD DEADLINE: 6/30. DEADLINE: 6/1.

Contact: Tempe Festival of the Arts, (480)967-4877. PO Box 3084, Tempe, AZ 85280-3084. www.tempefestivalofthearts.com

December 7-9 TUCSON

37th Annual Winter Street Fair, 4th Avenue, between University & 9th. Art & Craft: $35 jury and processing fees + $18 city tax permit: $425 + $150 for corner and $75 special locale. Juried by 4 slides of work, 1 of booth. Food: $35 processing fee + $100 cleaning deposit + $18 city tax permit + $48 health permit + $400-$1,825 for 10x10-10x20 + special locale fee + $80 per foot beyond 10x20. Food Carts: Processing and Permit fees + $600 for 5x7. Electric: $150 for 110v 20 amp, $225 for 220v 40 amp. Water: $15. 300,000 attend. Food DEADLINE: 9/5. Artist. DEADLINE: 9/6.

Contact: Fourth Ave. Merchants Assoc., (520)624-5004, (800)933-2477, (520)624-5933 fax. 329 E. 7th St., Tucson, AZ 85705. http://www.fourthavenue.org

CALIFORNIA 2007

May 19-20 OXNARD

25th Annual Strawberry Festival, Strawberry Meadows at College Park. Fine Art & Craft: $10 jury fee + $275 for 10x10 outside. Juried by 5 photos/slides of work 1 of display, SASE, fees. 325 booths. 80,000 attend. DEADLINE: 2/15.

Contact: Pacific Fine Art Festivals, Dana Hale-Mounier, (209)296-1195. PO Box 280, Pine Grove, CA 95665. http://www.pacificfinearts.com/festival.htm

June 2-3 MONTROSE

23rd Annual Montrose Arts & Crafts Festival, 3 blocks. of Honolulu Ave. Handmade by exhibitor, no manufactured, no buy/sell: $260 regular 10x10 space, $290 premium location. Food: call for fees. Juried by 1 photo of work, 1 of booth, 1 of workshop. 250 artisans. Applications out in January. Send SASE for app. DEADLINE: 2/1.

Contact: Montrose Arts & Crafts Festival, Dee Overden, (818)957-7186. PO Box 187, Montrose, CA 91021. http://www.shopmontrose.com/artsncrafts/info.html

July 7-8 LOS ALTOS

28th Annual Los Altos Art & Wine Festival, Main & State St. Fine Arts & Crafts, handmade by exhibitor: $275 + 10% for 10x10. New exhibitors must jury with 4 photos of work, 1 of display, SASE. 100,000 attend. DEADLINE: 4/15.

Contact: Pacific Fine Art Festivals, Dana Hale-Mounier, (209)296-1195. PO Box 280, Pine Grove, CA 95665. http://www.pacificfinearts.com/festival.htm

July 14-15 MENLO PARK

Connoisseur’s Marketplace, downtown. Fine Art & Fine Craft. $10 application fee + $175 + 10% for 10x10 outside. Food: call for fees. Juried by 4 photos of work, 1 of display. 200 booths, 80,000 attend. DEADLINE: 2/1.

Contact: M.L.A. Productions, Mary Lou Atkins, (831)438-4751. 1384 Weston Rd., Scotts Valley, CA 95066. http://www.mlaproductions.com

July 27-29 GILROY

Annual Gilroy Garlic Festival, Christmas Hill Park. Art & Craft: $10 application fee + $500 show fee for 10x10 outside. Juried by 6 photos of work. Food: $20 application fee + $1,000 per space. 100 artists, 120,000 attend. Applications out mid January. Mail 63¢ SASE. Show includes food, commercial, and kids booths. Specify which application you want when writing in. DEADLINE: 2/28.

Contact: Gilroy Garlic Festival, Attn: Arts & Crafts, (408)842-1625. PO Box 2311, Gilroy, CA 95021-2311. http://www.gilroygarlicfestival.com

July 28-29 MALIBU

36th Annual Art Festival, Civic Center Way. Fine Art & Craft by exhibitor: $220 for 10x12 on pavement + $65 for corner, or + $90 for lawn corner. Send SASE to receive app. 200 booths, 10,000 attend. DEADLINE: 5/1.

Contact: Malibu Chamber of Commerce, (310)456-9025, (310)456-0195 fax. 23805 Stuart Ranch Rd. #100, Malibu, CA 90265. http://www.malibu.org

August 25-26 PALO ALTO

Palo Alto Festival of the Arts, University Ave., downtown. Fine Art & Fine Craft. $10 application fee + $175 + 10% for 10x10 outside. Food: call for fees. Juried by 4 photos of work, 1 of display. DEADLINE: 2/1.

Contact: M.L.A. Productions, Mary Lou Atkins, (831)438-4751. 1384 Weston Rd., Scotts Valley, CA 95066. http://www.mlaproductions.com

October 13-14 HALF MOON BAY

Half Moon Bay Art & Pumpkin Festival, along Main and Correas Streets. Handcrafted by exhibitor: $10 application fee + $475 for 10x10 + $50 corner. Juried by 4 photos of work, 1 of display, process description, 2-SASE’s, fees. 290 booths. 250,000 attend. Send SASE for app. DEADLINE: 2/1.

Contact: M.L.A. Productions, Mary Lou Atkins, (831)438-4751. 1384 Weston Rd., Scotts Valley, CA 95066. http://www.mlaproductions.com

October 20-21 DANVILLE

Annual Fall Crafts Festival, Hartz Ave, downtown. Fine Art & Fine Craft: $10 application fee + $200 + 10% for 10x10 outside. Food: call for fees. Juried by 4 photos of work, 1 of display. 200 booths, 50,000 attend. DEADLINE: 2/1.

Contact: M.L.A. Productions, Mary Lou Atkins, (831)438-4751. 1384 Weston Rd., Scotts Valley, CA 95066. http://www.mlaproductions.com/danfall_home.html

NEW MEXICO 2007

March 9-11 ALBUQUERQUE

19th Annual Rio Grande Arts & Crafts Festival, Fairgrounds, Manuel Lujan Exhibit Complex. Art & Craft: $425 to $725 + $20 jury fee for 10x10 up to 20x10 inside. Juried by 5 photos/slides/jpgs per media, 1 of booth. Handcrafted by artist only, no imports. Paid gate for adults. 20,000 attend, 200 exhibitors. Tables, Chairs, Electric, Security, RV parking. DEADLINE: 11/1.

Contact: Rio Grande Arts & Crafts Festival, Ruth Gore, (505)292-7457. 3709 Westerfield NE Ste A, Albuquerque, NM 87111. www.RioGrandeFestivals.com

October 5-7 ALBUQUERQUE

19th Annual Rio Grande Arts & Crafts Festival - Balloon Fiesta Show, Big Top, big white tent corner of I-25 & Paseo del Norte. Shows are 9/30-10/2 and 10/7-9. Art & Craft: $20 entry fee+ per weekend are $425 for 10x10 outside, $400 for 10x8 inside, $500 for 10x10 inside. Other sizes and fees available. Juried by 5 photos/slides of work. 1 of booth. $4 paid gate for adults. 250 booths. 75,000 attend. Applications out in February. DEADLINE: 4/1.

Contact: Rio Grande Arts & Crafts Festival, Ruth Gore, (505)292-7457. 3709 Westerfield NE Ste A, Albuquerque, NM 87111. www.riograndefestivals.com

October 12-14 ALBUQUERQUE

Contact: Rio Grande Arts & Crafts Festival, Ruth Gore, (505)292-7457. 3709 Westerfield NE Ste A, Albuquerque, NM 87111. www.riograndefestivals.com

November 30 - Dec. 2 ALBUQUERQUE

8th Annual Rio Grande Arts & Crafts Festival - Holiday Show, Fairgrounds, Manuel Lujan bldg. Art & Craft: $425 and up + $20 jury fee for for 10x10 up to $750 for 10x20 inside. Juried by 5 photos/slides per media, 1 of booth. Handcrafted by artist only, no imports. Paid gate for adults. 20,000 attend, 200 exhibitors. Tables, Chairs, Electric, Security, RV parking. DEADLINE: 4/1.Contact: Rio Grande Arts & Crafts Festival, Ruth Gore, (505)292-7457. 3709 Westerfield NE Ste A, Albuquerque, NM 87111. www.RioGrandeFestivals.com

NEVADA 2007

April 13-15 LAS VEGAS

23rd Annual The Great Las Vegas Craft Festival, Cashman Field Center. Fine Art & Craft: $549 for 10x10 inside, or $649 for 10x15, or $749 for 20x10 + $100 for corner. Juried by 5 photos of work, 1 of booth. Some restrictions on booth construction. 220 booths, 12,000 attend.

Contact: Steve Powers & Company, (805)481-7100. PO Box 1610, Pismo Beach, CA 93448. www.stevepowers.com

May 12-13 HENDERSON

10th Annual ArtFest ™ 2007 of Henderson, Water Street, City Hall, and in the Convention Center Plaza. Fine Art & Select Quality Craft: $25 app. fee + $365 for a 10x10 or $535 for 10x15 oustide + $100 under big tent or + $130 in convention center. $125 for special locale, $25 for 5 am electric, $50 for 25 amp electric. Food: call for fees. Juried by 4 slides of work, 1 of booth, SASE, fees. $45 late fee after. DEADLINE: 3/1.

Contact: Frank Maguire & Associates, Katelyn Jaworski, (480)968-5353, (888)278-3378. PO BOX 3258, Tempe, AZ 85280-3258. www.nevadafestivals.net

September 22-23 GENOA

87th Annual Candy Dance, downtown. HANDCRAFTED, no commercial: $15 processing fee + $300-$400 for 10x10 outdoors, depending on location. Juried by 5 photos of work, 1 of booth. 300 booths. 70,000 attend. Send SASE for application. Apps out in January. DEADLINE: 1/31.

Contact: Genoa Candy Dance, (775)782-8696. PO Box 155, Genoa, NV 89411. http://www.candydanceartsandcraftsfaire.org

October 6-7 BOULDER CITY

45th Annual Outdoor Art Festival, Wilbur Square Park, Bicentennial Park & City Hall Park. Fine Art & Select Craft: $30 entry fee + $425 for 10x15, or $825 for 10x30 outside. Juried by 5 photos per media of work, 1 of booth, SASE, fees. Food: $1,500 + $300K liability insurance, health permit & booth photo. About 220 fine art and 170 craft spaces. 100,000 attend. Apps out 1/15. DEADLINE: 4/15.

Contact: Boulder City Hospital Auxiliary Art Festival, (702)294-1611. 901 Adams Blvd, Boulder City, NV 89005. www.artinthepark.org

November 2-4 LAS VEGAS

24th Annual Steve Powers Art & Craft Festival, Cashman Field Center. Fine Art & Craft: $589 for 10x10 inside, or $689 for 10x15, or $789 for 20x10 + $100 for corner. Juried by 5 photos of work, 1 of booth. , No music, No imports or manufactured. Some restrictions on booth construction. 200 booths. 18,000 attend.

Contact: Steve Powers & Company, (805)481-7100. PO Box 1610, Pismo Beach, CA 93448. www.stevepowers.com

UTAH 2007

August 4-5 PARK CITY

38th Annual Park City Art Festival, Historic Main Street. Art & Craft: $20 application fee + $300 for 10x10, $625 for 10x20. Juried by 5 slides of work, no booth slides. 80,000 attend, $5 paid gate, 200 booths. Food: call for fees. DEADLINE: 2/28.

Contact: Kimball Art Center, Abbey, (435)649-8882. PO Box 1478, Park City, UT 84060-1478. www.kimball-art.org.

August 30 - Sept. 1 MIDWAY

Midway Swiss Days, Town Square. Handmade or hand finished Crafts: $500 for 10x15 outdoors + $25 jury fee. Juried by 7 photos of work 1 of booth, SASE. Food by LDS Church only. Swiss/Bavarian theme event; exhibitors must wear costumes and decorate booth. Apps. out at the end of prior year’s show; send SASE to receive app. 213 booths, 75,000 attend. All crafts on west end, food on east. DEADLINE: 1/31 postmark.

Contact: Midway Swiss Days, Al Kohler, (435)654-2580. PO Box 1298, Midway, UT 84049.